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By Lori Jena Freise

Why should you consider marketing your company in French?


Quebec flag on Quebec mapYour company is operating in a competitive environment where customers are demanding and your competitors are savvy. The strategy you take to market your company (like tone, brand, service, product) and to whom can determine whether your company or your company’s competitor gets the sale.


In North America, translating into and from French Canadian -Quebecois French - is especially important because French is a distinct part of the Canadian culture, and also French is the official global language of Canada.

Therefore, businesses throughout the United States understand the necessity of translating materials to reach Canada's French-speaking population in order to gain successful business relationships.  French is also the native language to an estimated 1.6 million residents in the United States.  In Canada, more than 9 million people speak French as their first language, and French is the official language of the province of Quebec. Northern US states such as Maine, Vermont, and New Hampshire have French-speaking populations.  That’s well over 11 million people in North America alone that could be your new target audience!

How can your company market in French? 

Bilingual Websites and Company Literature Translations are the next steps to marketing to these consumers. With today’s online business, we have entered an entirely new era in global marketing.  Continuous growth in your business means pursuing unexplored markets; therefore why not translate your company on the web?  To attract a larger on-line audience, Canadian and U.S. companies may reach the French speaking market by providing clients with:
•    French translation of English websites,
•    French translation of keywords used by search engines to find your site,
•    Site localization for Quebec, Canada, France, Africa, Switzerland, Belgium,
•    French translation of slogans,
•    French translation of brochures,
•    French translation of newsletters,
•    French translation of bulletins,
•    French translation of press releases,
•    French translation of blog posts, and
•    French translation of social media.

With a web site translation into French, you will broaden your company’s profile to an international level.  And it’s environmentally friendly, too!